Over the past few weeks I have been gathering information about skin. There is a huge amount of information and when I went to go start my wireframes it was a little difficult to execute them. I have made a site map and scenarios, but I am realizing that I need to be more specific with my scenarios; perhaps I need to think of specific personas that would download the app. I am having issues with understanding what the most important aspects of the app. Kidwell pointed out today that I should make attributes about the app and it will help to unravel what the design will be like. I am also unsure if just an iPhone app is the best choice. In one of my scenarios the user will say that they have problems with acne, blackheads in particular. To enter in the information and to reveal information about what to do next is much more of a challenge than I thought. I need to think of ways that when the user signs on, they can update how their progress is, and with that feed back if the information that I provided, if it worked. In many of the projects we have had talked about the importance of user feedback. However, I am unsure on how the user will put information in, get results, and then put feedback if (the information that I provided) was helpful. From there should be, okay this did not work for you, then try this. One of the issues with my topic is that skin does not get better within a couple of days. With the correct amount of sleep, diet, and products then the user should have healthier skin. However, just like any other medicine, it takes time to let these factors take place and see if they are working for the user. With especially an app the user will want to see results fast, and I hope that the information that I provide is effective more than quick. I think my next step is to make a persona- to help narrow down the audience, and will help to identify the brand attributes. From there I want to pick out the strengths in this app that can help people.
Another problem that I am having is if this should be an iPhone app. One of the other issues that I am having is that there is so much information that I want to get across to the user, but is it the correct area to be doing that within an iPhone app, based on scale. Perhaps a hub that people can sign onto and that can upload to an iPhone, or an iPad. Based on MX last semester, I found that as designers we can push the content from playing angry birds to educational based. Perhaps this iPad app could help people to realize that the iPad can offer more useful information and interactive work than playing games or reading the New York Times. This is an idea that I think would be useful to introduce to other people. I think that having an app that is educationally useful that can help a person out in a time frame would be useful.
Apart of my audience that I am realizing that I am targeting towards would be people with real skin issues. Many people will claim they have problems with their skin, but in reality their skin is probably just fine. My main target audience will not be the Katie Perry’s of Proactive, but (with my targeted age) people, probably women, who have been dealing with skin issues for a long time.
So I really need to get on the ball with my persona. I already know her values, and needs, but to direct her interest more in depth will help me. This will also help me to re-evaluate if my scenarios are the best. So, not trying to be behind schedule, I’m going to push for the next week to finalize the analog/ perhaps move onto the digital wireframes. I want to prefect my wireframes before I move onto the branding and asthenic qualities. I think by flushing out the rest of the wireframes, getting that more step-by-step process of what my “app”is I will determine what formal qualities this mini brand will have. Also help to come up with a better title than “skin deep” not too key on it yet.
No comments:
Post a Comment