Friday, February 24, 2012







Story time!

This is Beth! She is 28 years old and lives in Kansas City Missouri. She works downtown as a Marketing Agent, and lives with her boyfriend. In her spare time she likes to take her German Shepard “Hubs” for runs, and to the dog park. On an average night she gets anyway from 5-8 hours of sleep per night. She goes out to eat about twice a week. When she eats at home her boyfriend will make them meals. She says he makes excellent burgers. Although she is not overweight she claims that she does not include a lot of fruits and vegetables in her diet. During the weekends she likes to also go out for drinks with her girlfriends for Happy Hour.

Ever since her teen years Beth has been battling acne. She has fair skin that burns easily, and very sensitive. She says that as the years have gone on it has gotten a little bit better but still has issues with embedded blackheads. Her skin ritual right now is wash her face before she goes to bed and will put moisturizer on her face. She also recently got diagnosed with Psoriasis. Her dermatologist said it is not a severe case but she still gets embarrassed about the red patches on her skin. She also says it makes her feel insecure because her skin will be dry especially when it becomes colder, no matter how much lotion she puts on her skin. Another skin issue she is starting to notice is sunspots that are making her a look a bit older.

Beth wants to know how to improve her skin overall. She is willing to change her diet and sleeping habits. She wants to start to improve the quality of her skin so that later in life she won’t have any serious issues. She wants to feel more confident and wear less makeup. She also does not have a ton of money to splurge at the local spa so she is looking for more natural ways of improving her skin. She also desires a system that will allow her to document what she is doing so that if she needs to go to back to the dermatologist she can send this information to her doctor and he can evaluate what she has been doing to her skin.

For Beth to see improvements she will need to dedicate at least six weeks to see results in her skin. Examining things like how much alcohol she drinks, or if she is using sunscreen all the time. She will need to update her “app”at least once a week to show what is working for her and what is not.

All scenarios dealing with Beth:

1. Beth signs up for the app and taps in what she wants to improve, like blackheads and sun spots

2. Her psoriasis isn’t getting better so she wants to see her progress and send it into her doctor to see what else she can do

3. To help her sunspots Beth wants to know what foods and vitamins will help her skin give a natural glow. ­

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