Sunday, March 25, 2012

Brand Vision: Complexion’s vision is to improve the quality of your skin. Our skin is the biggest organ on our body; it helps to indicate how our bodies are working on the inside. We want to help correct any imperfections that your skin may have right now. Our goal is for your skin to be at its healthiest and prevent future problems that can impair your overall health. We promise to aid you to a fresh, radiate, and healthier skin.

Brand Mission: Complexion’s mission is to look at different aspects of your lifestyle and determine what goals you have set in for your skin. Our goal is to identify the issues you are having with your skin, and from their find the best solutions fit for you. By examining aspects like diet, routine, location, and past medical health we can help to find a solution for your skin issues. We want to show you many ways in achieving great looking skin as well as preventing your skin from any skin future diseases.

Brand Essence: educational, informative, feminine, elegant, sophisticated, healthy, comfortable, fresh, flawless, pure, polished, concise, and orderly

Target Market: Women from 24-32 years of age. Probably with a good job or a little wealthy if they have the iPad. Have had skin issues for a long time and want to be educated on how to improve their skin using more natural methods.

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